30 YEAR ANNIVERSARY

January 1, 2026

Insensation is pleased to announce the start of our 30th year in business.

Insensation, the frameless and armored door company known for its minimalist XXL doors, was founded by Richard Gelles, who envisioned the brand and leads its growth. In 30 years, we expanded from our original location in Basel, Switzerland to serve clients in 14 countries in Europe and across the USA with 7 unique showrooms for contractors and architects.

For 30 years, we have developed minimalist products and introduced world-class architects to a wide range of frameless technologies which have subtly altered the course of interior design in everything from tiny woodland homes to massive luxury towers.

For 30 years, we have enjoyed every minute working with exceptional architects, contractors, designers and our own group of engineers and product gurus who have pushed the boundaries of wood, metal and mechanics in door design.

Throughout 2026, we will be releasing new products, new locations and announcing major projects that we have been preparing.

A huge thank you to our families, friends, clients, collaborators, architects, contractors, suppliers, engineers, logistic providers and all who have made our original slogan CREATE A SENSATION a reality in thousands of homes.


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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

SUPERIOR: ONE BEVERLY HILLS

December 30, 2025

One Beverly Hills is a $10 billion, 17.5-acre redevelopment on Wilshire Boulevard rising at the gateway to the city’s luxury corridor. The project comprises an Aman Beverly Hills hotel with two Aman Group of Switzerland branded residential towers housing 200 ultra-luxury condos. Designed by Foster and Partners, the project is the largest residential development in the United States at the moment. Construction began early last year and is targeting completion ahead of the 2028 Los Angeles Olympics. The condos are being marketed from $20 million to over $40 million.

Insensation’s 3rd generation, advanced frameless doors were specified for this luxury development. The sophisticated design is using Insensation’s distinctive doors in various typologies and dimensions. An architect curated selection of high-end hardware will accompany the Insensation frameless doors, creating a minimalist lux environment seldom seen in residential condos.

Insensation is specialized in high-end residential projects across the USA. Known for outstanding engineering, complex milling capabilities, exclusive wood finishes and proven frameless technologies, Insensation’s Wilshire Boulevard, Los Angeles location is coordinating the delivery of this prestigious project.

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

CE CERTIFIED EUROPEAN QUALITY

December 3, 2025

Many companies in the USA market their products as ‘European’ or even ‘Italian’ design. This is a pure marketing gimmick and has nothing to do with the design, quality or engineering of a product. An excellent product will have either a CE or an UL rating. Both mean the product meets safety and quality standards. Insensation products are certified CE, Conformity European.

A product which has a CE Marking means is was manufactured in Europe using European quality standards:

1. The product complies with all relevant product directives and regulations in the European Union
2. The product conforms to all of the applicable health, safety, and environmental laws
3. The product is legally compliant enough to sell everywhere in the European Union

Countries That Require CE Marking

CE Marking is required for relevant products sold in all member countries of the European Union (EU) as well as the non-EU EEA countries. Though not part of the EU or EEA, Switzerland and Turkey have adopted certain regulations and directives. A product claiming to have some European or country specific design, is only relevant if it has a certified CE label.

Current and former Soviet countries like Belarus, Russia, Ukraine and Kazakhstan are not part of the European Union and do not participate in their CE quality standards.

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

NEW FRAMELESS POCKET DOORS

November 5, 2025

The Leader in Universal XXL 2″ Frameless Doors just got even better.

Insensation, the only company manufacturing custom-made 2” thick XXL universal frameless doors, that are pre-assembled at delivery, is pleased to announce significant upgrades to our Frameless Pocket doors. This is the 3rd generation of our precision-engineered frameless pocket door system.

The FP2 FRAMELESS POCKET is now available with a 2” thick XXL door leaf. All other companies use inferior door thicknesses of 1 3/8″, 1 1/2″ or 1 3/4″. No luxury home should have such thin, cheap doors leafs for their pocket doors. Our 2” thick leafs with engineered German acoustic cores, and our unique design to block noise in both the pocket and door leaf area, sets Insensation worlds apart from every other frameless door product. We have also upgraded our Frameless Bypass doors to 2″.

Insensation is now delivering our exclusive doors in 7-10 days after production to any building site in any US state.

For more information, please visit our website and then get a free QUOTE and visit one of our showrooms in major US cities.

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

PREMIUM OAK DOORS

October 30, 2025

Insensation is pleased to announce phenomenal pricing on all our oak frameless doors. While other companies charge hundreds of dollars for oak finishes, Insensation’s 20 real oak finishes are available for $135 more per door over our lacquered white doors. In white or wood finishes, Insensation’s pre-assembled doors save time and money in installation costs. Other companies charge $600 plus for real wood veneers and their selection is not half as large as ours.

When manufacturing wood veneer doors, there are several aspects which differentiate Insensation doors from others on the market.

1. Insensation only uses real wood veneers sourced from Italy. Insensation does not manufacture laminate doors. Laminate is plastic, and belongs on cheap furniture, not high-end doors. There is a huge quality difference between real wood and plastic.

2. Most companies manufacturing wood doors create their edges out of edge bands. Edge bands are laminated onto the edge of the door using heat or adhesive tape to apply. Edge banding is an inexpensive way to create door edges. They often de-laminate, or peel off after some time.

3. Insensation wood doors have solid wood edges, made of the same wood as the door surface. These are durable and of significantly higher quality than edge bands. Solid wood adds a premium natural wood finish to doors, improving their look and making it an excellent choice for luxurious interiors.

4. Insensation does not use pine wood like the cheap doors sold at Home Depot and Wayfair. Insensation uses birch or oak for framing – high quality doors require high-quality wood.

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

SWISS CDF | COMPACT STRENGTH

October 27, 2025

Insensation Frameless Doors lead the market due to our superior thickness, universal-engineered door frame, wide spectrum of hardware and our unique INtact Installation which saves significant time and money on building sites.   10 years ago we introduced the American market to our innovative high-performance door cores.  Now we further innovate the door outer layers with a state-of-the-art material to serve the exclusive needs of our clients.

Our standard door structure is comprised of 2 outer layers of 7 mm MDF and a high-tech core.   This construction has proven to be superior for longevity, ease of installation and provide unique integration capabilities with emerging components. Other manufacturers typically have 2 or 3 mm outer layers, making for a very weak door construction.  In addition to our already excellent engineering, we are pleased to announce the integration of Swiss CDF (Compact Density Fibreboard) in all our unique frameless doors.

CDF refers to the compactly compressed fibreboard (> 1,000 kg/m3) that gives the product such enormous stability. Thanks to its multi-ply construction, SWISSCDF is predestined for complex and filigree milled structures. SWISSCDF complies with the fire classification according to EN 13501-1 and therefore is also suitable for use in “flame-retardant” areas.

Swiss CDF is the future of modern door construction and is now available as an option on all Insensation doors.


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Insensation is headquartered in North America in New York and in Europe in Basel, Switzerland. We deliver worldwide using the best Swiss transport company.

CALIFORNIA : MUSEUM FINISH

October 25, 2025

The client visited our San Francisco showroom and immediately witnessed the outstanding quality and features of Insensation Frameless Doors.  The order was delivered 8 weeks later, and the contractor, who had never installed frameless doors before, excelled in using our pre-assembled doors to achieve amazing results.

Kudos to the contractor and architect for planning and implementing the gorgeous museum finish base.

 

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

NEW : BULLET PROOF DOORS

October 20, 2025

Our newest development is a safe room door, providing bullet-proof protection for any room.  A wide range of door styles and materials are available, to make these doors blend in with the rest of the doors in your home.

Safe Room PR1

Where most American entrance doors are only 2″ thick (that is the thickness of Insenation INTERIOR doors), our secure entrance doors with optional biometric locking are 3 to 4″ thick and provide extensive security. As a Swiss company, Insensation specializes in the needs of high net worth individuals.

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

ASTON MARTIN: NEW YORK

October 15, 2025

Sylvan Rock is the first private residential estate designed by Aston Martin.  The project is located in Rhinebeck, New York and is developed by S3 Architecture in Manhattan.  

SYLVAN ROCK WEBSITE

PRESS

Sylvan Rock is the first of its kind micro compound luxury residential real estate development, created by S3 Architecture, the first private residential estate designed by Aston Martin.

Sylvan Rock firmly embraces the natural landscape, subscribing to the thesis a residence and the land that it lives in should blend together seamlessly. Located on 55 beautiful acres of land in Rhinebeck, New York, only 90 minutes from Manhattan, the project is a truly visionary example of elegant architecture responding to a re-imagined modern lifestyle.

SYLVAN ROCK X ASTON MARTIN
“The estate is a strong marriage of design sensibilities. Creating a luxury residence with warm textures, bold forms and exceptional privacy is very aligned with Aston Martin’s own vision. We wanted the owner and their guests to experience the three-dimensional feel of the house in an organic way, just like you experience one of our cars – there is no single façade that dominates. Fully integrated into its surroundings and the community, Sylvan Rock is rare example of a complete residential work of art.”
– Cathal Loughnane, Head of Aston Martin Partnerships

S3 ARCHITECTURE AND THE UPSTATE MODERNIST
Blending a distinctly modernist aesthetic with natural materials, warm textures and traditional forms, the Upstate Modernist™ collection of homes by S3 Architecture offers a re-imagined modern lifestyle. Each property starts with a preservation-focused plan maintaining natural spaces and sight lines. Every home is unique and site specific, designed to respond to the natural characteristics of the land on which it sits and built with sustainable and efficient building techniques.

INSENSATION ADVANCED FRAMELESS DOORS
Insensation delivered a range of 10 foot frameless doors for this sophisticated residence. A combination of our advanced Frameless Swing, Frameless Pocket, Frameless Pivot and Frameless Duo doors were installed.

The residence is listed for $8.25 million.

SYLVAN ROCK WEBSITE

PRESS

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

SWISS QUALITIES: INSENSATION

October 9, 2025

Insensation is a Swiss company founded in 1997.  Our highly specialized engineering and unique door qualities have enabled us to become the largest frameless door supplier in the USA.

Besides being one of the world’s few direct democracies, Switzerland is internationally recognized for its extraordinary precision and engineering. Evident in our architecture, private jets, world-class banking, luxury timepieces, designer furniture and almost every aspect of Swiss life, is a unique lineage of sustainability, outstanding engineering and minimalist design. Insensation was founded with these concepts and 30 years after its inception still incorporates these in all our product development.

Discretion, ethics and financial stability are Swiss qualities, and are evident in almost all Swiss products and services. Luxe minimalism, a key description of Insensation frameless doors, was born in Switzerland and in the Nordic countries of Sweden, Denmark and Norway. Insensation is specialized in one interior door range, all frameless, minimalist, high luxe quality.

The most recent Swiss Economic Impact on the USA shows the prowess of Swiss engineering and design. Swiss companies based in New York include:

Breitling
Credit Suisse
Insensation
IWC
Lindt
Nespresso
Nestlé
Novartis
Piaget
Roche
Rolex
Schindler
Swatch
Swiss Air Lines
TAG Heuer
UBS
Vitra

The complete report on Switzerland’s Economic Impact in the United States. Creating Jobs and Supporting the U.S. Economy is a good read.

We invite you to explore our luxe 2″ XXL frameless doors, which exemplify the unique qualities of Switzerland, here online or in any of our door studios throughout the USA.

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.